Organizational Management Is One Of The Greatest Tools

Organizational Management is one of the greatest tools to succeed for any business. It is about planning and leading in getting people together to work towards a common goal. It helps to draw out the best of each employee, in a business, so they can accomplish certain tasks within a specific time frame. The essential features of organizational management are planning, organizing, staffing, leading, control, time management, and motivation. Businesses benefit from organizational management because it assists in helping businesses grow. Planning is a very important role of organizational management, it is one of the most important project management and time management techniques. When following a plan, one can tell how much they have†¦show more content†¦Planning like this can help reach goals and establish a means of success. Organizing is the next important step of organizational management. It is the management function that usually follows after planning. Organizing is a well-ordered process of arranging, incorporating, managing task goals, and activities to resources. It involves the assigning of tasks, the grouping of tasks into departments and assigning a responsible authority who can distribute resources across the organization to reach a common goal. This refers to the careful use of resources to reach the best out of employees. The purpose of organizing is to achieve an organizational goal. To do so, utilizing the use of resources in a business has to take place. Work should be divided and right people should be given the right jobs to reduce the waste of resources in an organization. Good organization structure is important for growing business activity. Organization structure determines the resources needed for the growth of a business. Also, organization is essential for product growth for example starting a new product. Outsourcing has recently become a strategy companies have been using for organizing. â€Å"One definition of outsourcin g is that it is a contractual relationship between an external vendor and an enterprise in which the vendor assumes responsibility for one or more business functions of the enterprise† (Edwin, 2015). This means that companies are using 3rdShow MoreRelatedFunctions And Functions Of An Organization1001 Words   |  5 Pageswhich uses resources and transforms input to outputs. For an organization to work effectively they need to manage those activities and also numerous linked activities. One of the challenges faced by the organization, which prohibit them from estimating the accurate Effort estimation is the understanding and managing of the organizational process. It has been observed that many organizations do not have thorough knowledge of their processes. Also they fail to change as per the standard project estimationRead MorePrinciples of Management - Microsoft1039 Words   |  5 PagesINTRODUCTION Background of Principle of Management Management can be defined as all the activities and tasks undertaken by one or more persons for the purpose of planning and controlling the activities of others in order to achieve an objective or complete an activity that could not be achieved by the others acting independently. Managers in organization do this task. Management contains these few components which are planning, organizing, leading and controlling. Planning involves defining goalsRead MoreManagement, Efficiency And Excellence Of Work Life, And Planned Change847 Words   |  4 Pagesmanagement, efficiency and excellence of work-life, and planned change. The major purposes of employee involvement for the company would be to enhance the superiority of the workforces; operational and supervision for the company should be opened minded and approachable to the mandates of the workers. Generally speaking, it is my opinion that the suitable way to govern those mandates would be to question the workforces. Furthermore, I wou ld exploit the productivity and quality of work-life involvementRead MorePrinciples of Management - Microsoft1031 Words   |  5 PagesINTRODUCTION Background of Principle of Management Management can be defined as all the activities and tasks undertaken by one or more persons for the purpose of planning and controlling the activities of others in order to achieve an objective or complete an activity that could not be achieved by the others acting independently. Managers in organization do this task. Management contains these few components which are planning, organizing, leading and controlling. Planning involves defining goalsRead MoreComponents Of A Risk Management Program1170 Words   |  5 Pagesprotect itself against clinical, financial and operational exposures. Risk management is the process of minimizing risk to an organization by developing systems to identify and analyze potential hazards to prevent accidents, injuries, and other adverse occurrences, and by attempting to handle events and incidents which do occur in such a manner that their effect and cost are minimized. Effective risk management has its greatest benefits in application to insurance in o rder to avert or minimize financialRead MoreOrganizational Trends: Increasing Productivity With Communication1383 Words   |  6 Pagesï » ¿Running head: ORGANIZATIONAL TRENDS: INCREASING PRODUCTIVITY WITH COMMUNICATION Organizational Trends: Increasing Productivity with Communication Organizational Trends: Increasing Productivity with Communication Organizational studies continues to gain respect and compel attention within many professional communities, include the business community. A trend in organizational behavior that will impact businesses for the next decade is how communication relates to productivity. The 21st centuryRead MoreOrganizational Culture and Change in Southwest Airlines1426 Words   |  6 PagesOrganizational culture and change in Southwest Airlines Organizational Culture and Change Introduction Organizations like the Southwest Airlines all have a culture, which demonstrates how the organization works and usually acts as its motivational tool. An organizational culture is important to the organization, as it is the major element in helping attain the organizations goals and objectives. Cultures in organizations are vast, with different organizations adopting their own type of cultureRead MoreWhy Project Management? Essay1484 Words   |  6 PagesWHY PROJECT MANAGEMENT? Project Management has become increasingly important for any corporation, organization, government agency, and even small businesses in the last couple of decades. Project Management, as defined in the text, is the application of knowledge, skills, and techniques to accomplish projects successfully and proficiently. It is a tool utilized to keep projects and its tasks organized, but if not used correctly, can bring down the entire project operation. I have witnessed, firstRead MoreAn Introduction to the Competing Values Framework1091 Words   |  5 PagesAn Introduction to the Competing Values Framework by: Kim Cameron, PhD An Introduction to the Competing Values Framework / 11.11 L DE ONG VE -T LO E PM R (CLAN) INTERNAL Do things together The opposite kinds of tools or techniques, such as competitiveness, fast response, decisiveness, driving through barriers, or goal achievement, could be highlighted in the lower right quadrant. FLEXIBLE EXTERNAL INTERNAL INTERNAL COLLABORATE COMPETE (MARKET) S Do things fast PE HO RF RT OR - FOCUSEDRead MoreKnowledge Management in Healhcare Essay1673 Words   |  7 PagesIntroduction Knowledge management in the healthcare domain may be regarded as an integration of formal techniques and methods in order to ease the utilization, dissemination, preservation, development, identification, acquisition and creation of the diverse aspects of the knowledge assets of the healthcare organization (Bordoloi Islam, 2012). Delivery of excellent healthcare services requires optimal knowledge management and thereby having an established knowledge management process aids to enhance

Cross Cultural Management, And Ethics And Global Business...

Reflecting upon the lectures of Cross-Cultural management was very useful in linking the theory I learned with the experience I had, especially, it provided the opportunity to ‘step back’ from the decisions I made and helped to identify the reasons of my behaviour in different cross-cultural situations. Moreover, commenting upon past experience brought the chance to further develop social and communication skills, strengthen cultural sensitivity and open-mindedness which are of a paramount significance in today’s globalizing world. This paper will reflect and critically analyse my understanding and views about three topics that were learnt during the semester and which mostly interested me (caught my attraction?), namely, they are: Cross-Cultural Communication, Multicultural Teams and Conflict Management, and Ethics and Global Business. Being of Kazakh origin definitely influenced the way I perceive other cultures and impacted my behaviour and values I possessed. Generally, it can be argued that I agreed with the context of the lectures of Cross-Cultural Management, and at the same time, these lessons assisted to change my opinions about the previous cross-cultural experiences I had. However, I have to work and research more in order to achieve my goal of becoming a culturally intelligent individual. Cross-Cultural Communication On the very first tutorial we have to choose our team members for the duration of the whole semester. It happened that my team consists of twoShow MoreRelatedCross Cultural Communication Skills And Communication1318 Words   |  6 PagesIntroduction This paper will give a brief overview and then analyze the different cross cultural communication skills, including; oral, written, formal, informal, verbal and non verbal. It will then compare and contrast two focus areas of cross culture communication; culture and ethics. This paper will then conclude its findings Brief overview of cross-cultural communication skills Oral communication is transmitted through speech. It includes personal conversations, speeches, meetings, telephoneRead MoreLeading A Multicultural Group. Cornelius Cash Essay1010 Words   |  5 PagesLDR804-Leading across Cultures October 5th, 2016 Leading in a Culturally Diverse Global Society As organizations become increasingly global, the success of organizations is dependent on the leader’s skills in merging diverse cultures in building high performance teams across multiple countries. Global organizations are required to adapt to continuous changes in culturally diverse global business environment. Multinational leaders must become adapt to leading a culturally diverse workforceRead MoreThe Challenges of Globalization: Best Practices and the Correct Approach to Cross-Cultural Understanding and Cooperation1875 Words   |  7 Pagesglobalization and the business ramifications of globalization has been reviewed and analyzed as the main focus of globalization. But managements pivotal need to develop smart strategies for the cross-cultural relationships that are inevitable vis-à  -vis globalization has perhaps not been sufficiently explored in the literature. This paper focuses on how corporations, businesses and other organizations are going about or should be g oing about the correct approach to cross-cultural understanding and cooperationRead MoreStrategy And Company Ethics For Success904 Words   |  4 PagesStrategy And Company Ethics Companies should come up with a vision that involves a strategy and company ethics for success. Vision is key in management and strategic plan in all businesses including the school system. (Ghavier, Afsari, Siraj, Razak, 2013) The organization with vision driven strategy, policies, and procedures will enhance the company’s performance and will help in the change process (Ghavier et al, 2013). Benson (2015) stated that with accessibility of information, thereRead MoreThe Myths : Learning Navigate The Rough Seas Of Ethics1039 Words   |  5 Pages Applying Ethics Student name Accounting â€Æ' Applying Ethics Introduction In her article, ‘Unmasking the Myths: Learning to Navigate the Rough Seas of Ethics, Sophia Kusyk has articulated the myths that corporations perpetuate when engaging in trade and commerce across cultures. There is a blurring of the difference between the necessity of having the correct etiquette in a foreign culture as opposed to pursuing the correct ethics. Cultural relativism and individual subjectivism give riseRead MoreAdjusting to Cultural Change1761 Words   |  7 Pagesï » ¿Adjusting to cultural change: How U.S. business men and women have to adjust to various cultural changers to succeed in the international market. Abstract Culture inevitably influences the needs and desires of consumers of particular countries and socialized groups, consequently, businesses, in order to succeed have to be aware of cultural interests and target their products and operations to cultural demands. Succeeding necessitates knowing the factors that crisscross with the other culture andRead MoreThe Role Of A Manager For Any Capacity At A Business904 Words   |  4 Pages There are many challenges when playing the role of a manager in any capacity at a business. Managers need to be able to make informed decisions that can have financial or personnel impacts, they need to fully understand and implement all organizational policies, and they need to manage and drive employee performance. Managers are in a state of perpetual assessment. Performing these tasks in one country and one culture is challenging enough, but from an ethical point of view, there is a prettyRead MoreLeadership Skills to Manage Diversity in the Military937 Words   |  4 Pagesexpected to integrate and quickly deliver results in a foreign nation is increasing. The cross-cultural competency (3C) model is designed as a foundation for streamlining the cultural assimilation process, providing leaders and subordinates with a more efficient approach to quickly understanding and become effective in a culture different than ones own (Abbe, Gulick, Herman, 2007). As the alacrity and intensit y of cultural assimilation is increasing across all branches of the military, combined with greaterRead MoreThe Importance Of Management And The Success Of A Company1192 Words   |  5 Pagesimportance of management and integrity as essential elements to the success of a company Introduction When it comes to the coordination of activities of an or organization or a company in order to achieve its desired objectives, the importance of management should never be underestimated, management itself is a large and complex topic with all organizations having its goals and objective in which its management process will need to attain desired success for the company, using Global logistics managementRead MoreOil And Gas Industry : Exploration, Drilling, Refining, Production, Distribution, And Marketing Operations1094 Words   |  5 PagesCross-Cultural Perspectives British Petroleum or BP is among the six largest oil and gas companies in the world with a large multinational presence. BP is a British multinational organization with headquarters in London, England, and that pursues commercial interests throughout the world. BP has a strong global presence due to its production and marketing operations in several regions of the world. The global operations of BP comprise a large geographical area due to the effective vertical integration

Market System of Volkswagen Automobile †MyAssignmenthelp.com

Question: Discuss about the Market System of Volkswagen Automobile. Answer: Volkswagen is a German automobile company founded in May 28, 1937. Its headquarters are located in Wolfsburg, Germany. It is the flagship brand of the Volkswagen group which was the leading automobile seller in the year 2016. In German, the term Volkswagen means peoples car. It was founded by German Labor Front to serve the needs of the global market. Herbert Diess is the chairman of the Volkswagen passenger Cars brand. They had an annual output 6.073 million in the previous year which earned them revenue of 105.651 billion euro. In the year 2016 the group had made a profit of 1.869 billion euro. The company has 626, 715 employees working to satisfy the aims and objectives. The largest automaker in the world has 61 factories in the 15 European countries of Europe (Akaka, Vargo and Lusch 2013). It is a luxurious car company where most of the products are affordable from the higher middle class population. Recently, the company sold its 150 millionth car in the market. The categories o f cars manufactured by this company vary from sedan and SUV to hatchback and crossover. The products of this company are provided with high quality material and accompanied with premium features. The innovative technology provided with the beast offers a great driving experience and extremely passenger- friendly. The market system of a company involves its group of buyers, seller and other stakeholders who come across for the selling of products. The participants in a market system include the direct market players such as the producers, consumers and purchasers who are responsible for regulating the economic activities in the market. If marketing is considered as a type of market then there are two categories such as consumer market and industrial market. In consumer market the business is conducted between the individual and the company (Bellin et al. 2014). In industrial markets the trade takes place between two or more businesses and do not involve the customers directly. Considering the above mentioned marketing system, it can be said that the Volkswagen Company do not sell their products directly to the customers, but the customers visit the individual showrooms to make a purchase. Therefore the automobile company Volkswagen operates in the industrial market. Apart from these two, there are five other market systems such as perfect competition, monopoly, oligopoly, monopolistic competition and monopsony. In the case of Volkswagen, it follows perfect competition in the market system where there exist many different buyers and sellers. With several market players, there is no scope of changing the pricing policy in the market by any individual. Even if someone wants to change the pricing policy, the others will be left with a number of options (Berkey 2014). Volkswagen, one of the largest and the most profitable car companies in the word has successfully opened up competition in the global market. Although they had to struggle in the US market but they have found ways to come out of that crisis. They had to come across economic crisis but smoothly got through by depending on the Chinese and European pillars. But the company is facing a loss in its sales because of the scandal that was spread against it. The accusation of cheating resulted in the loss of market share in Europe for a consecutive six months. The crisis of VW has enabled its competitors to increase the sales. The competitors of Volkswagen include Fiat Chrysler, Jaguar Land Rover, Mazda, Ford Motors, Honda, Nissan, Toyota, Jeep Renagade and others. With a SWOT analysis of the company, the power of VW can be established in the competitive market (Beukes and van Wyk 2016). Strength Largest brand portfolio New and diversified strategies Joint ventures with Chinese automakers Weakness Negative publicity Highest recall rate in US market Low market share in the US market No compete in battery vehicles Opportunities Increase in fuel price (Zhang et al. 2016) Acquire skills and competence Demand for autonomous vehicles Weak euro exchange rate Focus on improving sustainability Threat Tough competition Payment of fine and compensation for damages Growing government policies (Blackwelder et al. 2016) VW is present in a number of countries including Hungary Italy, Netherlands, Spain, Sweden, India, Malaysia, Brazil and many more. With the internationalization and outsourcing on a global range, Germany has faced loss in job and employment. This has affected the German economy and the surplus foreign currency has led to inflation in the country. Internalization has led to lower long term costs for the company and creating product differentiation. Examples include appealing to the US market. The instance of Brazil with the modular consortium model is significant of the lower costs of materials. Trans-nationalization has also resulted in making the company consumer oriented which was beneficial to spread outside the national boundaries. Industrial competition from the Japanese automobile companies had resulted VW to make more innovations in its products for withstanding the competition (Brooks 2016). The constant increase in sales and expansion of networks in other countries influence d VW to walk in the path of internationalization. One important factor which can be raised here is the weak automobile market in Germany which let the company to spread its business outside. Internationalization has been effective in building the companys profile overseas by enabling diversification in products and providing consortium model for cost advantages. The company has followed a simple global strategy to be a successful and dominating brand in the market. They had remained firm on their objective of becoming the market leader and thus invested a billion dollar in their US market for expanding globally. With internationalization, it has become the biggest brand in China and the second biggest brand in Brazil after Fiat. But the point that should be taken into consideration when it comes to competition is that the company should start operating both in industrial market and consumer market. This will open the door for more competition thus increasing sales. With the increase in sales and gaining revenue, VW will able to keep itself in the position of a global market leader (Couch et al. 2017). Brand development provides the company with a set of strategic and creative guidelines so that the company can attain a competitive advantage and become a successful marketing driven company. Competitive advantage is the prime factor because of which a product will be preferred over another. Volkswagen has been able to cope up with the changes because of its constant vision to be a strong market leader by providing sustainability. The business of Volkswagen has been using various strategies to develop its brand on a global scale. In this discussion the first and foremost factor is the excitement of customers. This particular target dimension looks into the diversified needs of the customers and keeps a check on the solutions. The company always puts effort to keep up to the expectations of the customers by providing with most of the benefits. Such benefits do not only include best products, service or the most effective solutions but also premium quality and a remarkable image for th e company. The main aim of the company is to impress their existing customers and attract the new ones for long term retention (Epstein and Buhovac 2014). This is because only the trustworthy and the devoted customers of the company will recommend the products to others. The strategic key performance indicators or KPIs include the rate of loyalty along with the rate of take-over and breakdowns. Volkswagen also takes into consideration the employment and retention of skilled and dedicated employees which contributes to success of the company. They intend to promote the satisfaction and motivation of the employees by providing equal opportunities, a well- equipped and modern working environment and forward work organization. This helps in developing the brand because employees are considered as the most important asset for the company (Whittall et al. 2015). This has become possible due to the outstanding leadership and well- maintained corporate culture which has helped in retaining the prime workforce to draw new talent. The employees at the VW company keep up to their responsibility with regard to the safety of society and the environment. This particular sense of responsibility guides their thoughts and actions in their decision making process. With regard to their brand development and competitive profitability the investors take care of the payments of debts and interes ts. The investments are made with the intention to attain profitable growth so that competitiveness can be strengthened (Gillespie and Hennessey 2010). The set goals and the strategic KPIs help in serving the purpose of internal management. The VW group supports projects which help in the promotion of art, culture, science, education, health and sport. They believe that as a multi- national company it becomes their duty and responsibility to work for the betterment of the society which goes beyond applying charity. The projects that are chosen by the company showcase philosophy and basic confidence on the two prime elements. These elements include application of continuity instead of following the latest trend and working hard to build up sustainable structural developments as opportunities for the stakeholders. Most of the CSR projects of Volkswagen begin at an international level to satisfy a number of important guidelines. The projects are taken in such a way that they are in accordance with the principle of the company to address the regional and local issues (Gong 2015). The diversity in the company and the social environment is expressed with the projects that are undertaken. The projects of the CSR actually origi nate from the conversation of the stakeholders with the local community because the projects take place locally so it becomes the responsibility of those units which are active at the location. According to the previous years sustainability report of the company, it can be observed that the Volkswagen group is dedicated to apparent and dependable corporate governance. It is a challenge for them to implement such responsibility at every level and step of the value chain (Grant 2016). The company considers sustainability as a method for striving and struggling to achieve the economic, social and environmental goals in such a way that equal priority can be attained. The aim of the VW group is to establish an enduring value which will arrange for a good working condition and also take care of the resources and environment. The company has created a transparent management structure for the coordination of sustainability and CSR. The group allotted for this responsibility regularly informs the company about sustainability issues and corporate responsibility. When the company had identified the prime issues in sustainability three criteria had come forward. These are the expectati ons of the stakeholders, its significance for the company and the extent to which the issues can have an impact on the company. The outcome has given the group the main action areas which will help in the achievement of the sustainability goals. The CSR projects undertaken by the company centers on the groups principle and also take care of the local issues. The projects look into the diversity in the company and in the social environment where it takes place (Holmqvist 2017). Volkswagen considers CSR as a business management culture and theory which makes it a business case instead of a social case. The company has tools and techniques with which it can make the social investments unique to make it stand out in the competition. It is responsible for making the ways which will satisfy the needs for communicating with the stakeholders and at the same time moving their projects based on society into the main activities of the company involving the elements that generate value (Schilke, Reimann and Thomas 2013). The realization that CSR enhances the strategy that is required for increasing the competition is the basis on which sustainability oriented management is built up. The content of CSR is an active process which is operated by market forces as well as social stakeholder groups. This, in turn, is affected by the tradition, culture and history and the significance of the locales are spread world- wide. The manufacture of the eco- friendly, high quality a nd safe products have led to the satisfaction of the stakeholders which will enable a good bond between the company and those (Kompalla et al. 2017). The company always undertakes such programs which increases the quality of life and offer special opportunities which can connect the diverse groups and help in the long term sustainability partnership for creating a better community where the employees can live and work happily. The company can also implement the particular CSR projects which will be beneficial for getting the scope directly through the CSR department. The CSR committee is also responsible for assessing the planned progress in comparison with the actual progress. Even the actual expenditure is compared in contrast with the proposed budget to keep a track. The reporting of the activities done by CSR is done in accordance with the prescribed format of the government and ministry. The surplus evolving out of the CSR projects are not part of the business profit of the com pany. These activities carried out by the VW group has proved to be effective in establishing and maintaining good relationship with the stakeholders, as per an opinion survey conducted among 350000 employees in 2012. The company is also advancing in their Brazil outlets which have made the stakeholders happy (Mokhtar et al. 2016). Most of the brands owned by the shareholders have seen an increase in sales. Such improvements have not only made the customers happy but also the shareholders, management and employees. To meet the demands of the American customers, the company had reshaped their diesel cars with a better fuel mileage which helped in making record sales in diesel cars (Ruan 2016). Therefore it can be concluded from this assignment that all other companies such as VW should look into the needs, values and expectations of the group to increase the interests of the stakeholders. Those interests must be identified, resolved and discussed for securing the stakeholders. The VW group has been able to provide high quality product and competent services to the customers along with fair price and an easy- to- use information system. The investors of the company have also been benefitted as they can easily access the accurate financial information. They are also able to get honest answers to questions from those accessible resources. The suppliers got prompt payment with fair contract terms. With a safe working environment and opportunities for personal development the employees are also satisfied. They are impressed with the culture formed which appreciates their contribution. If authentic information about the organization is available then it can affect the community with the payment of fair taxes. There is rational access to media also along with sufficient notice of unfavorable events. The quality and durability that is provided with the VW products makes it the leading automaker with more than 100,000 miles. References Akaka, M.A., Vargo, S.L. and Lusch, R.F., 2013. The complexity of context: A service ecosystems approach for international marketing.Journal of Marketing Research,21(4), pp.1-20. Bellin, J., Weiss, N., Breuel, M., Kurrat, M. and Stamprath, C., 2014. Predictive Optimization of the Operating Strategy in Future Volkswagen Vehicles. InAdvanced Microsystems for Automotive Applications 2014(pp. 133-142). Springer, Cham. Berkey, D.J., 2014.Antecedents benefits of a preferred customer status in a buyer-supplier relationship and the role of the purchasing strategy: A dyadic case study of volkswagen commercial vehicles(Bachelor's thesis, University of Twente). Beukes, C. and van Wyk, G., 2016. An investigation of the marketing performance measurement practices in Hatfield Volkswagen group.African Journal of Business Management,10(6), p.131. Blackwelder, B., Coleman, K., Colunga-Santoyo, S., Harrison, J.S. and Wozniak, D., 2016. The Volkswagen Scandal. Brooks, C., 2016. Organizing Volkswagen: A Critical Assessment.WorkingUSA,19(3), pp.395-417. Couch, K., Dilts, K., Ferguson, R., Fisher, L., OMalley, S. and Uhlending, S., 2017. Volkswagen Brand Audit. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Gillespie, K. and Hennessey, H.D., 2010.Global marketing. Cengage Learning. Gong, Y., 2015.Global operations strategy. Springer. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Holmqvist, J., 2017. Shift?: A qualitative text analysis of the crisis communication in The Volkswagen Sustainability Magazine 2016. Kompalla, A., Geldmacher, W., Just, V. and Lange, S., 2017. Tailored Automotive Business Strategies in the Context of Digitalization and Service-Oriented Models.Calitatea,18(156), p.77. Mokhtar, M.F., Omar, B., Nor, N.H.M., Pauzi, N.F.M., Hassan, S. and Mohamed, W.W., 2016, November. Social and Economic Concern of Supply Chain Sustainability (SCS). InIOP Conference Series: Materials Science and Engineering(Vol. 160, No. 1, p. 012073). IOP Publishing. Ruan, X., 2016. A Study on the Factors Influencing Chinese Consumers Purchase Intention on Volkswagen Automobiles-Focusing on Country-Of-Origin Image and Corporate Image. Schilke, O., Reimann, M. and Thomas, J.S., 2013, May. When does international marketing standardization matter to firm performance?. American Marketing Association. Whittall, M., Martinez, M., Snchez, F.R., Telljohann, V. and Mustchin, S., 2015. Volkswagen Transnational Company Agreements. The meaning of international corporate regulation at work.The Transnational company agreements, p.71. Zhang, B., Marita, V., Veijalainen, J., Wang, S. and Kotkov, D., 2016. The Issue Arena of a Corporate Social Responsibility CrisisThe Volkswagen Case in Twitter.Studies in Media and Communication,4(2), pp.32-43.